About · Sarmad Mughal
Sarmad Mughal, freelance static Meta ad designer.
I’m Sarmad Mughal, a freelance static Meta ad designer based in Sialkot, Pakistan. I work with DTC brands, ecommerce businesses, growth marketers, media buyers and performance agencies worldwide. I turn briefs, product pages and approved messaging into static Facebook and Instagram advertising creatives.
Discuss your project →What I work on
My work includes static ad layouts, Meta carousels, headline and body-text variations, and adaptations for agreed placements. I use Figma and Photoshop, and keep review files organised in Figma. The aim is clear messaging and visual hierarchy that your team can put into a real creative test.
Who handles the design?
I handle the final design myself. You can bring a strategist’s brief or discuss directions from your product page and existing assets. Communication primarily happens through WhatsApp, with an agreed scope and feedback process. Your team retains responsibility for campaign setup, budget and measurement.
How to assess my work
Review the D2DCRM and Nugevia design breakdowns for examples of hierarchy, product presentation and information-density tradeoffs. They show creative choices and proposed next tests. They do not report verified campaign lifts, CTR or ROAS, and should not be read as performance guarantees.
What to send me
Send your product page, approved claims, brand guidelines, existing product photography, desired concepts and deadline. Tell me who will approve the work and which formats you need. Projects start at two ads; delivery timing depends on scope and current availability.
Questions before working together
Do you work with teams outside Pakistan?
Yes. I work with brands, media buyers and creative strategists worldwide, using WhatsApp for briefs, feedback and priorities.
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